Feeling Good in Your Body
As a body positivity advocate, I started a buy, sell and swap Facebook page in 2019, Let Me Try Before You Buy. I would do try-ons to help women get clear on sizing, fit, feel and styling. I was overwhelmed by the positive response, not just to the content, but to how the videos made women feel – normal, better about themselves.
Focusing on the Consumers’ Needs
After researching fashion reviews and try-ons already available on Instagram, YouTube and Facebook, I knew I wanted to do something different. Instead of seeing a woman styled to within an inch of her life, posing and telling me how fabulous the garments were, I decided to focus my content on the consumers’ needs. If there’s something a woman needs to know about a garment, I will tell her.
Speaking to the Average Australian Woman
I want every woman to feel welcome, appreciated and that absolutely nothing is wrong with her body. Most women don’t have the figure of a 21-year-old, size 6 fashion model. That kind of content doesn’t resonate with women who are 40+ and size 12-18 – yet these are the women who HAVE disposable income!
Working With Me Helps Your Brand To:
Quickly establish trust with customers in a new market
Show that you want to connect with size 14+ women
Be geared towards the average Australian woman
See an increase in sales within hours of my videos being posted
Achieve an excellent return on your investment, often within 24 hours
If your fashion brand loves helping real women feel valued and beautiful, I’d be honoured to work with you.